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BRAINSTORM brings together articles about how to generate ideas and solutions through different types of brainstorming activities.

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Online Collaboration Tools

Best Online Collaboration Tools

Online collaboration tools are improving every day. There are the obvious ones, and less common ones. This article isn’t meant to be a comprehensive list, but rather suggestions from facilitators
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The DIfferent Types of NO

The Different Types of NO

It’s confronting sometimes to hear the word NO. At the same time, don’t think of NO as a singular negative response because there are several different types of NO. Before
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Assertiveness Matrix

Being Assertive

‘Being assertive’ is one of those phrases, if not behaviours, that has confused many people over the years, perhaps because there has been little differentiation between assertiveness and its cousin
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Being Strategic and Creative At Work

To understand how people were creative at work, I spent time watching and interviewing clients and colleagues approach a typical assignment. It was fascinating because everyone used a different system,
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make an idea

How To Make an Idea: The Master Recipe

Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent
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analytical thinking vs critical thinking

Analytical Thinking vs. Critical Thinking

The step-by-step process of how information becomes ideas – the Information Chain – is one way to define ‘analytical thinking.’ But even that phrase is loosely defined because I often
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Strategic Thinking vs Creative Thinking

Differences Between Strategic and Creative Thinking

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning
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Being Empathetic (It’s Not About You)

A bumper sticker for Design Thinking might read “It’s not about you” to unscore the point that no one cares what you think. Too bad lots of people don’t think
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What To Do If They Say No

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. But despite how many times we
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The Important Difference Between Negativity and Criticism in Brainstorming

You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity. Two recent brainstorms for the same team demonstrated the issue. I conducted
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Best Brainstorming Tips in a Flash

Don’t have time to read a long post on creating ideas? If so, here are my best brainstorming tips, quick-snap. Stand up. If no time for a proper brief, gather
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How to Generate Names for Companies, Brands and Products

Arguably the most important corporate decision made about an organisation, its brands, products or services is its name. Built upon a strategic direction or a unique selling proposition, a good
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