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Research & Insights

Posts under Research & Insights focus on background, sources and other tools of investigation supporting the posts outlined here, or touch upon critical principles of conducting research to meet organisational requirements. Please use the Search bar to scan for other relevant words or tags.

What makes good research good?

What Makes Good Research Good?

When conducting research, or simply looking at a piece of information, it’s important to know the attributes of good research. While it sounds like an easy question, it’s anything but.
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The Quotable Feynman

Knowledge, Intelligence and Wisdom

Knowledge? Intelligence? Wisdom? Aren’t they all the same thing?? This will be my shortest post ever because it needs nothing else but the genius of Richard Feynman. Knowledge is having the right
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The Differences Between Quantitative vs Qualitative Research

If you conduct research, you should know two basic types: quantitative research vs. qualitative research. By understanding the similarities and differences between them, as well as their characteristics and methods,
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Laddering

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target
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Uncover a True Insight

Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins . The
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Defining the Target Audience by Their Values

This is part 2 of Demographics and Psychographics.  Jump to Part 1 Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly
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Demographics vs Psychographics

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Both are valuable ways of understanding a specific audience and conducive
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Organising Information: The Force Field Analysis

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in
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Organising Information: The SWOT Analysis

Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford
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Think of Your Questions in Advance

A Questioning Strategy is a fancy way of saying you should think of all your questions in advance of any interview or meeting, regardless of whether the audience is your CEO, general
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The Information Chain

Turning information into ideas is a natural and important process of problem solving, both strategically and creatively. It’s a relatively linear and simple path, where each step builds upon the
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