Category: Brainstorm

Metaphors are one of the most useful tools in creative thinking. Figures of speech, they are useful to compare different things. However, metaphors can also be used as a visual

When was the last time you attended a business meeting where every person actually joined in? The team found new solutions to old problems? And, you had fun playing with

It’s one of the most common questions in creativity. What’s a Big Idea? How many times has a client asked me for a Big Idea? Hundreds, without hesitation. “I want

To understand how people were creative at work, I spent time watching and interviewing clients and colleagues approach a typical assignment. It was fascinating because everyone used a different system.

Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. Despite how many times we get that

You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity – or more relevant – its companion, criticism. Two recent brainstorms for the

Don’t have time to read a long post on creating ideas? If so, here are my best brainstorming tips, quick-snap. For speed, you only need 2-3 people + a place