Category: Brainstorm

To understand how people were creative at work, I spent time watching and interviewing clients and colleagues approach a typical assignment. It was fascinating because everyone used a different system.

Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. Despite how many times we get that

You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity – or more relevant – its companion, criticism. Two recent brainstorms for the

Don’t have time to read a long post on creating ideas? If so, here are my best brainstorming tips, quick-snap. For speed, you only need 2-3 people + a place

Generating the right name for an organisation is arguably one of its most important decisions. As the most visible form of its reputation, a good name … Serves as the

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also

Waaaaaay back in 2006 when I started the first iteration of this website, I opened with a question about comparing the Sydney Harbour Bridge to the wire coat hanger. That

Click here for Online Mood Boards Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point.