Tag: definitions

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem. Next, create an

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? Happily, there are as many different planning processes

You and I may simply call them field trips. Researchers often call them learning journeys. Scientists give it the formal name of anthropology. Whatever you want to call them, research,

Objectives, strategies, tactics. What’s the difference? If you’ve reached this page, you’re likely as confused as many people have been since the beginning of the Industrial Revolution. What do these

There are many different types of questions, but arguably the four basic types which fall into two common categories:  closed and open. Let’s drill down into the four types below.

Intuition is a magical thing. It appears out of nowhere. We often feel it before we realise it’s there. Often we call it a gut reaction. We also can’t make it appear.

Turning information into ideas is a natural and important process of problem solving, both strategically and creatively. It’s a relatively linear and simple path, where each step builds upon the

Curious about where the phrase out of the box comes from? There is no singular person who researchers and historians have been able to pin-point definintively as its author. One of the