Tag: definitions

A fast and popular brainstorm technique, word stimulus is a simple variation of free association. If you’re not sure what it is, free association is a mental game where a

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem, create an idea

This is part 2 of Demographics and Psychographics.  Jump to Part 1 Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Both are valuable ways of understanding a specific audience and conducive

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? There are as many different planning processes as

Research, questioning, listening, analysing are all critical elements of the creative process.  However, you’ll never find a better substitute than direct, personal experience. Scientists call it anthropology. Researchers call it

Objectives, strategies, tactics. What’s the difference? If you’ve reached this page, you’re likely as confused as many people have been since the beginning of the Industrial Revolution. What do these

There are many different types of questions, but arguably the four basic types which fall into two common categories:  closed and open. Let’s drill down into the four types below.

Intuition is a magical thing. It appears out of nowhere. We often feel it before we realise it’s there. Often we call it a gut reaction. We also can’t make it appear.

Turning information into ideas is a natural and important process of problem solving, both strategically and creatively. It’s a relatively linear and simple path, where each step builds upon the