Tag: definitions

With so many Design Thinking models available to follow, I’m often asked in workshops why I’ve chosen the Double Diamond Design Model from the Design Council and not other more

You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity – or more relevant – its companion, criticism. Two recent brainstorms for the

Here’s how to strengthen your intuition in ten steps. Similar to creativity, intuition is something everyone understands at a basic level because we’ve all felt it. But, when pressed about how to

A fast and popular brainstorm technique, word stimulus is a simple variation of free association. If you’re not sure what it is, free association is a mental game where a

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem. Next, create an

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? Happily, there are as many different planning processes

You and I may simply call them field trips. Researchers often call them learning journeys. Scientists give it the formal name of anthropology. Whatever you want to call them, research,