Some Things Are Not Up For Negotiation
It’s news to no one that negotiation can be a stressful activity, to the point that it’s easy to forget that some things are not up for negotiation. There’s there[…]
Tagged: values
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Interests vs Positions (aka Wants vs. Needs)
A critical aspect of authentic negotiation is to understand the fundamental difference between interests versus positions. In every day language, it’s more commonly known as what you need vs. what[…]
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Best Business Slides, by Nigel Malone
If you’re looking to spice up your presentations, I offer here some of the ‘best business slides,’ courtesy of brand strategist Nigel Malone. A freelance brand strategist and writer, Malone put[…]
Defining the Target Audience, Part 1
Defining the target audience of a campaign fall into three common sets of statistical data: demographics, psychographics and values. All three can be conducive to brainstorming ideas because both suggest[…]
