Some Things Are Not Up For Negotiation
It’s news to no one that negotiation can be a stressful activity, to the point that it’s easy to forget that not every aspect of the conflict is up for[…]
Tagged: values
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Wants vs. Needs (or, Interests vs. Positions)
A critical aspect of authentic negotiation is to understand the fundamental difference between the things you want vs you need. In conflict or negotiation, Wants (aka ‘Interests’) are things you[…]
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Best Business Slides, by Nigel Malone
If you’re looking to spice up your presentations, I offer here some of the ‘best business slides,’ courtesy of brand strategist Nigel Malone. A freelance brand strategist and writer, Malone put[…]
Defining the Target Audience, Part 1
Defining the target audience of a campaign fall into three common sets of statistical data: demographics, psychographics and values. All three can be conducive to brainstorming ideas because both suggest[…]
