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Tag: values

Not Up For Discussion

Some Things Are Not Up For Negotiation

It’s news to no one that negotiation can be a stressful activity, to the point that it’s easy to forget some things are not up for negotiation. Of course, there
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Interests vs Positions (aka Wants vs. Needs)

A critical aspect of authentic negotiation is to understand the fundamental difference between interests versus positions. In every day language, they’re more commonly known as what you want vs. what you
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Best Business Slides, by Nigel Malone

If you’re looking to spice up your presentations, I offer here some of the ‘best business slides,’ courtesy of brand strategist Nigel Malone. A freelance brand strategist and writer, Malone put
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Defining the Target Audience, Part 1

Defining the target audience of a campaign fall into three common sets of statistical data:  demographics, psychographics and values. All three can be conducive to brainstorming ideas because both suggest
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