It’s news to no one that negotiation can be a stressful activity, to the point that it’s easy to forget some things are not up for negotiation. Of course, there
A critical aspect of authentic negotiation is to understand the fundamental difference between interests versus positions. In every day language, they’re more commonly known as what you want vs. what you
If you’re looking to spice up your presentations, I offer here some of the ‘best business slides,’ courtesy of brand strategist Nigel Malone. A freelance brand strategist and writer, Malone put
Defining the target audience of a campaign fall into three common sets of statistical data: demographics, psychographics and values. All three can be conducive to brainstorming ideas because both suggest