Attributes of Good Research
When conducting research, or simply looking at a piece of information, you must know the attributes of “good research.” While it sounds like an easy question, it’s anything but. Given
Research & Insights
Posts under Research & Insights focus on background, sources and other tools of investigation supporting the posts outlined here, or touch upon critical principles of conducting research to meet organisational requirements. Please use the Search bar to scan for other relevant words or tags.
By Andy Eklund
Knowledge, Intelligence and Wisdom
Many people believe knowledge, intelligence and wisdom are all the same thing. Right? While on the surface there is a certain similarity, the three aspects are distinctly different from each
The Differences Between Quantitative vs Qualitative Research
If you conduct research, you should know two basic types: quantitative research vs. qualitative research. By understanding the similarities and differences between them, as well as their characteristics and methods,
Laddering
Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target
Uncover a True Insight
Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups: The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The
Defining the Target Audience by Their Values
This is part 2 of Demographics and Psychographics. Jump to Part 1 Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly
Demographics vs Psychographics
Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Both are valuable ways of understanding a specific audience and conducive
Organising Information: The Force Field Analysis
Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in
Organising Information: The SWOT Analysis
Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford
Think of Your Questions in Advance
A Questioning Strategy is a fancy way of saying you should think of all your questions in advance of any interview or meeting, regardless of whether the audience is your CEO, general
The Information Chain
Turning information into ideas is a natural and important process of problem solving, both strategically and creatively. It’s a relatively linear and simple path, where each step builds upon the