Category: Research & Insights

When conducting research, or simply looking at a piece of information, you must know the attributes of “good research.” While it sounds like an easy question, it’s anything but. Given

Many people believe knowledge, intelligence and wisdom are all the same thing. Right? While on the surface there is a certain similarity, the three aspects are distinctly different from each

If you conduct research, you should know two basic types: quantitative research vs. qualitative research. By understanding the similarities and differences between them, as well as their characteristics and methods,

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford

A Questioning Strategy is a fancy way of saying you should think of all your questions in advance of any interview or meeting, regardless of whether the audience is your CEO, general