Category: Research & Insights

Knowledge? Intelligence? Wisdom? Aren’t they all the same thing?? This will be my shortest post ever because it needs nothing else but the genius of Richard Feynman. Knowledge is having the right

If you conduct research, you should know two basic types: quantitative research vs. qualitative research. By understanding the similarities and differences between them, as well as their characteristics and methods,

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The

This is part 2 of Demographics and Psychographics.  Jump to Part 1 Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Both are valuable ways of understanding a specific audience and conducive

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford

A Questioning Strategy is a fancy way of saying you should think of all your questions in advance of any interview or meeting, regardless of whether the audience is your CEO, general

Turning information into ideas is a natural and important process of problem solving, both strategically and creatively. It’s a relatively linear and simple path, where each step builds upon the