Author: Andy Eklund

This post is the second in a series on Finishing a Brainstorm, focusing on Amplify. The two other posts are Clarify (#1) and Verify (#3). Also, this topic is parallel to

There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. Use

This post is the first in a series on Finishing a Brainstorm. Its original title was “Clarify” (as in clarify the creative criteria), followed by two subsequent steps: Amplify and Verify. Also,

Without agreement on specific creative criteria, the repetitive ailment of creative churn sets in. Once for a New York client, we presented our best strategic plan for a networking opportunity.

I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business

Brainwriting is a variation on traditional brainstorm techniques. It begins with people writing their ideas down on paper in front of them before sharing them aloud. Even better, it can

Like a good party, it’s important to create the right brainstorm atmosphere. It’s more than just the room itself. In his book Creative Thinking in the Decision and Management Sciences, James

Being creative at work often means using the people around you to stimulate discussion and creativity. But what happens when you need to be creative and there’s no one else

A fast and popular brainstorm technique, word stimulus is a simple variation of free association. If you’re not sure what it is, free association is a mental game where a