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Tag: creative churn

Finishing a Brainstorm, Part 3 Verify

The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.
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Finishing a Brainstorm, Part 2 Amplify

The second area to focus when finishing a brainstorm is Amplify – that is, improve your average, mediocre and marginal ideas by merging ideas together, adapting or editing them, or
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Creative Criteria

Before you go into a brainstorm of any type, you should ask yourself an important question:  what ‘creative criteria’ are you going to use to choose the best idea? Unlike
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Creative Churn

Without agreement on specific creative criteria, the r++epetitive ailment of creative churn sets in. For whatever reason, the brainstorm host or client dismisses the first set of ideas without explanation
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