Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent
Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the
The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.
Before you go into a brainstorm of any type, you should ask yourself an important question: what ‘creative criteria’ are you going to use to choose the best idea? Unlike
Without agreement on specific creative criteria, the r++epetitive ailment of creative churn sets in. For whatever reason, the brainstorm host or client dismisses the first set of ideas without explanation
I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business
Sometimes you don’t have time to have a brainstorm. Sometimes you need ideas quickly without the research, icebreakers and party games. If this type of rapid brainstorming is what you
There’s lots of tasks when the ‘do it yourself’ approach works a treat, and other times, not so much. For example, performing your own dental surgery isn’t a great idea.
Successful brainstorms are often a contradiction in terms, and in some cases, the contradiction is sometimes between the client and its agency. A few weeks ago, a client asked me