How To Create Ideas (Part 2, sort of)
As I was running a workshop on ‘How to Create Ideas’ in London a few months ago, I saw a group discussion on LinkedIn where the author was curious if[…]
Tagged: brainstorming
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Responding to Negativity (They Say, You Say)
Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the[…]
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Finishing a Brainstorm, Part 3 Verify
The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.[…]
Finishing a Brainstorm, Part 1 Clarify
When finishing a brainstorm, it’s important to clarify: what creative criteria are you using to select your best ideas? Here are examples of suggested creative criteria to use when selecting[…]
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Creative Churn
Unlike any other scientific measurement (a barometer, Richter Scale, yard stick, speedometer, glucose monitor or density index), creativity and its output – ideas – have no standardised basis of measurement. Since[…]
Positive and Negative Aspects of Brainstorming
As much as I espouse the virtues of a brainstorm – one properly conducted, of course – there certainly are times when you should NOT have one. First of all,[…]
