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Tag: brainstorming

make an idea

How To Make an Idea: The Master Recipe

Wouldn’t it be wonderful if we had a recipe to make an idea? A recipe is valuable to a cook when preparing a meal. Its preciseness and instructions help prevent
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How To Create Ideas (Part 2, sort of)

As I was running a workshop on ‘How to Create Ideas’ in London a few months ago, I saw a group discussion on LinkedIn where the author was curious if
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Responding to Negativity (They Say, You Say)

Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the
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Finishing a Brainstorm, Part 3 Verify

The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.
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Creative Criteria

Before you go into a brainstorm of any type, you should ask yourself an important question:  what ‘creative criteria’ are you going to use to choose the best idea? Unlike
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Creative Churn

Without agreement on specific creative criteria, the r++epetitive ailment of creative churn sets in. For whatever reason, the brainstorm host or client dismisses the first set of ideas without explanation
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When You Should Not Have a Brainstorm

I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business
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Rapid Brainstorming

Sometimes you don’t have time to have a brainstorm. Sometimes you need ideas quickly without the research, icebreakers and party games. If this type of rapid brainstorming is what you
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Do You Need a Brainstorm Facilitator?

There’s lots of tasks when the ‘do it yourself’ approach works a treat, and other times, not so much.  For example, performing your own dental surgery isn’t a great idea.
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The Key to Successful Brainstorms

Successful brainstorms are often a contradiction in terms, and in some cases, the contradiction is sometimes between the client and its agency. A few weeks ago, a client asked me
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