Author: Andy Eklund

Being creative isn’t always about what’s right in front of you. Often, being creative means learning to subdue your common sense while harnessing your subconscious thinking to work more effectively in creating

Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. You begin

Easily one my favourite brainstorm techniques, New Point of View is a classic mental excursion. Excuse me, excursion? A creative excursion is not a literal journey but a mental one.

Here are Pixar’s 22 Rules of Storytelling, written by Emma Coats, one of Pixar’s story artists. This is great stuff, but perhaps not as relevant for developing stories in business presentations

One of the simplest, if not best, way to engage an audience is to tell a good story. Storytelling is as old as the world itself. They were the first

For those of you who like the first post on the SCAMPER exercise, here are more details, questions and synonyms for you to try. But first, a gentle reminder ,,,

SCAMPER is one of the most well-known brainstorm techniques. The brainstorm exercise first appeared in Alex Osborn’s book Applied Imagination (1953). He outlined a series of challenge questions about a product or

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

Every success – and problem – between a client and its agency can be directly traced to its relationship, specifically at the point when it began and the expectations set