New Point of View

2. Select random, unrelated occupations to determine how they might solve the problem or leverage the opportunity.

• A politician uses public polls
• A chef uses uses a clock timer
• A lifeguard uses flags
• A orchestra conductor uses a baton
• A policeman uses a speed camera.

3. Brainstorm how we might ‘bend’ or adapt any of these devices into a new idea which suits your needs?

You might also try this variation.

1. Focus on one specific occupation, such as a farmer – for example, what early-warning or preventative devices would a farmer use?

• A veterinarian to prevent potential disease in the animals
• A cattle dog to signal of wild animals
• A weather vane to show sudden changes in the weather
• A scarecrow in the fields to scare off crows
• A broad-brimmed hat to protect the head from a strong sun.

2. Next, transfer the metaphor to the original problem or opportunity.

• Using Vet/Doctor:  Can we appoint an expert outside the organization to help, or assign people inside the organization to become our experts?
• Using Animals:  Can we create a mascot for the “early-warning campaign,” such as a St. Bernard?

If a particular occupation doesn’t stimulate an idea, or is no longer useful, quickly move on to another, and another.