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Category: Games & Exercises

What If?

The classic creative question – “What if …” – is also a classic way to brainstorm ideas.  It’s a technique with multiple names: I Wish I Want Wishing for Diamonds
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How To Break A Creative Block

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also
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Mood Boards

Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point. They allow designers, creative directors and
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Lotus Blossom

Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. This
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New Point of View

Here’s a simple and effective brainstorm technique entitled a “New Point of View.” Based on the principles of metaphors (using ideas from one area to solve problems in another), this
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SCAMPER, Part 2

For those of you who like the SCAMPER brainstorm technique (click here for the original post with explanation and description), here are the most details, questions and synonyms for you
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SCAMPER, Part 1

SCAMPER is one of the most well-known brainstorm techniques. The technique first appeared in Alex Osborn’s book Applied Imagination (1953). He outlined a series of challenge questions about a product
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Laddering

Instructions Questions Laddering is a brainstorm technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target audience’s point-of-view and personal
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How To Use Metaphors To Inspire Creative Thinking

A metaphor compares an existing problem with another unrelated problem, object or situation. A useful tool in brainstorming, metaphors help creative thinking in three ways: By identifying similarities between the
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Flash Cards

Whenever I need to brainstorm an idea – either by myself, or with a group of people – I pull out flash cards that I’ve made or collected over the
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