Tag: values

It’s news to no one that negotiation can be a stressful activity, to the point that it’s easy to forget some things are not up for negotiation. Of course, there

A critical aspect of authentic negotiation is to understand the fundamental difference between interests versus positions. In every day language, they’re more commonly known as what you want vs. what you need, or even

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and