Skip to content

Persuasion & Influence

Posts under Persuasion & Influence focus on the philosophy and skills to communicate and influence both people and situations, including those when the person may not have authority over the audience. Please use the Search bar to scan for other relevant words or tags.

Attributes of a Good Communicator

We may not know instantly what attributes make a good communicator, but as the phrase goes, we know it when we see it. In my Advanced Communications workshops, I ask participants
Read More
Communications Equation

How Communications Works

The Communications Equation is an end-to-end sequence that shows how communications actually works, step by step. It’s the best tool by far to determine how your communications should work, and
Read More
Aristotle's Rhetorical Triangle

Aristotle’s Influence on Communications

Lots of people know of the Ancient Greek philosopher Aristotle, but if my workshop participants are any guide, what’s less well known is his profound influence on communications. Nearly 2,400
Read More
How to Be Empathic

How To Be Empathetic in Seven Steps

How to be empathetic is one of the most important aspects of communications, as well as to specialty areas such as Design Thinking. (And yes of course, being empathetic is
Read More

A Case Study in Storytelling

An opinion piece on Barack Obama – What Happened to Obama? – in The New York Times is also a great case study in storytelling. (You may need a subscription
Read More

How To Be An Authentic Speaker

Of all the aspects you bring as a speaker – informally at a status meeting, formally as a conference presenter – one attribute always comes out ahead, even though it
Read More

Leadership Is Communications

Perhaps this sounds obvious, but Good Leadership is Good Communications, and vice versa. This came to mind – yet again – as I’m teaching at a client’s business school campus in
Read More

Verbal vs Non-Verbal Communications

When two people communicate face-to-face, how much of the meaning is communicated through verbal communications versus non-verbal communications? You may not recognise the name, but Albert Mehrabian authored one of
Read More