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Tag: message development

Help with Writing Objectives (Beyond SMART)

Writing effective goals or objectives is arguably the most important first step in helping an organisation or department be successful. But first, let’s do a quick review.  Well-defined goals …
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Aristotle's Rhetorical Triangle

Aristotle’s Influence on Communications

Lots of people know of the Ancient Greek philosopher Aristotle, but if my workshop participants are any guide, what’s less well known is his profound influence on communications. Nearly 2,400
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