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Category: Persuasion & Influence

Four Elements of a Communications Argument

Elements of a Communication Argument

To bring structure to your thoughts when delivering important messages to an important audience, you should consider these basic four elements of a communications ‘argument’. By ‘argument,’ I don’t mean
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You Don’t Know Osmo Wiio?

If you only learn one thing today, make it “Osmo Wiio.” Wiio was a Finnish economics professor, member of the Finnish Parliament, journalist and just for fun, an amateur radio enthusiast.
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How To Read Faster and Better (The Do’s and Don’ts)

While watching students read portions of the workbook in class last week, I was struck by how time inefficient they were. Studying the text as if they were memorising the
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Attributes of a Good Communicator

We may not know instantly what attributes make a good communicator, but as the phrase goes, we know it when we see it. In my Advanced Communications workshops, I ask participants
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Communications Equation

How Communications Works

The Communications Equation is an end-to-end sequence that shows how communications actually works, step by step. It’s the best tool by far to determine how your communications should work, and
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Aristotle's Rhetorical Triangle

Aristotle’s Influence on Communications

Lots of people know of the Ancient Greek philosopher Aristotle, but if my workshop participants are any guide, what’s less well known is his profound influence on communications. Nearly 2,400
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How to Be Empathic

How To Be Empathetic in Seven Steps

How to be empathetic is one of the most important aspects of communications, as well as to specialty areas such as Design Thinking. (And yes of course, being empathetic is
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Leavitt;s Diamond outlines four independent components of change in any organisation: people, process or tasks, structure and technology

Leavitt’s Diamond

In 1964, American management psychologist Harold Leavitt developed the Diamond Model (now commonly known as Leavitt’s Diamond) as a methodology to analyse and understand the effects a change program would
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How To Be An Authentic Speaker

Of all the aspects you bring as a speaker – informally at a status meeting, formally as a conference presenter – one attribute always comes out ahead, even though it
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