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Category: Persuasion & Influence

Attributes of a Good Communicator

We may not know instantly what attributes make a good communicator, but as the phrase goes, we know it when we see it. In my Advanced Communications workshops, I ask participants
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The One Secret of a Good Communicator

At dinner last night with some old colleagues, someone asked if the years had taught me the best secret to being a good communicator. (To someone who wasn’t in P.R.,
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Communications Equation

How Communications Works, Step by Step (the Communications Equation)

The Communications Equation is an end-to-end sequence that shows how communications actually works, step by step. It’s the best tool by far to determine how your communications should work, and
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Aristotle's Rhetorical Triangle

Aristotle’s Influence on Communications

Lots of people know of the Ancient Greek philosopher Aristotle, but if my workshop participants are any guide, what’s less well known is his profound influence on communications. Nearly 2,400
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How to Be Empathic

How To Be Empathetic in Seven Steps

How to be empathetic is one of the most important aspects of communications, as well as to specialty areas such as Design Thinking. (And yes of course, being empathetic is
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A Case Study in Storytelling

An opinion piece on Barack Obama – What Happened to Obama? – in The New York Times is also a great case study in storytelling. (You may need a subscription
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How To Be An Authentic Speaker

Of all the aspects you bring as a speaker – informally at a status meeting, formally as a conference presenter – which attributes you think is most important? Some would
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Leadership Is Communications

Perhaps this sounds obvious, but Good Leadership is Good Communications, and vice versa. This came to mind – yet again – as I’m teaching at a client’s business school campus in
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Verbal vs Nonverbal Communications

You may not recognise the name, but Albert Mehrabian authored some of the most famous studies in communications research. His most well-known hypothesis: When two people communicate face-to-face, how much
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