Category: Communicate

When I taught a class in public relations at Columbia College in Chicago, a fellow teacher shared with me Frank Visco’s original list of tips for good writing, entitled How

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? Happily, there are as many different planning processes

Objectives, strategies, tactics. What’s the difference? If you’ve reached this page, you’re likely as confused as many people have been since the beginning of the Industrial Revolution. What do these

One of the ways to help conduct a productive interview – a general word I used for any meeting where you’re asking questions of another person – is to organise