Category: Brainstorm

A great article by Mike Brown from Brainzooming in the USA, this post outlines the 10 signs to look for to know if your brainstorm is finished.  Here’s the link

An interesting article about an evergreen question: Can creativity be taught? Here’s the rub. The question isn’t answered in this article from FastCompany, but all the same, author Evie Nagy

“Be prepared” is a mantra that stretches from Plato to Madame Curie to the Boy Scouts. It’s also relevant for brainstorm supplies. There’s nothing worse when your participants are ready

If you work in creativity of any type, you know the 90-20 Rule, also known as Sturgeon’s Law. OK, technically, Sturgeon’s Law is Ninety percent of everything is crap. No, he

Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. You begin

Easily one my favourite brainstorm techniques, New Point of View is a classic mental excursion. Excuse me, excursion? A creative excursion is not a literal journey but a mental one.

For those of you who like the first post on the SCAMPER exercise, here are more details, questions and synonyms for you to try. But first, a gentle reminder ,,,

SCAMPER is one of the most well-known brainstorm techniques. The brainstorm exercise first appeared in Alex Osborn’s book Applied Imagination (1953). He outlined a series of challenge questions about a product or

I was asked recently to give a lunch-time talk about creativity to a healthcare communications agency with a completely reasonable question: What are some simple tips to be more creative

I talk often about how to facilitate a better brainstorm, but this time I want to focus on the participants themselves – specifically, how can you be a better brainstormer