Category: Analyse

Use Mental Stimuli to Brainstorm is Post #6 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here.

Empathizing with Your Audience is Post #4 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins

Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The

After attending my creativity workshop, a woman sent an e-mail asking whether linear thinking was bad. I understand why she’d think so. A quick Google search on linear thinking – or its

How you look at the problem determines how you solve the problem. If you can’t solve your problem, change your perspective. In a word, it’s called reframing. A frame is

Whenever I need to brainstorm an idea – either by myself, or with others – I love to pull out flash cards to inspire creative thinking. Whether you buy, collect

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and