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Author: Andy Eklund

Strategic Thinking vs Creative Thinking

What’s the Difference Between Strategic and Creative Thinking?

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning
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The Differences Between Quantitative vs Qualitative Research

If you conduct research, you should know two basic types: quantitative research vs. qualitative research. By understanding the similarities and differences between them, as well as their characteristics and methods,
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Design Thinking Vocabulary

So many people have asked for my list of Design Thinking vocabulary from my workshops so I’m posting the complete (and growing) list here. If you have other words or
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Not Up For Discussion

Some Things Are Not Up For Negotiation

It’s news to no one that negotiation can be a stressful activity, to the point that it’s easy to forget some things are not up for negotiation. Of course, there
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Interests vs Positions (aka Wants vs. Needs)

A critical aspect of authentic negotiation is to understand the fundamental difference between interests versus positions. In every day language, they’re more commonly known as what you want vs. what you need, or even
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Trapeze

Benefits of Trust

No one disagrees on the value of generating trust. Less obvious perhaps are the benefits of trust. Here’s a list my students and I have outlined over the years. The
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Being Empathetic (It’s Not About You)

Here’s an embarrassing story, but I hope it helps make my point about being empathetic. Of all the traits and characteristics of Design Thinking, the one most necessary component for
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Double Diamond Design Model

How Design Thinking Works

With so many Design Thinking models available to follow, I’m often asked in workshops why I’ve chosen the Double Diamond Design Model from the Design Council and not other more
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What To Do If They Say No

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. Despite how many times we get that
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