Author: Andy Eklund

A brainstorm is a meeting like any other, which means an agenda can be extremely helpful to keep order and focus. Give yourself a few minutes in advance of the

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

In every conversation, there are two voices. The first voice is what you hear from the other party. The second voice – one that is often louder, more persistent, and

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem. Next, create an

Fun problem solving stories are all over history. One of my favourites concerns a poor peasant named Gordias who decided to sell simple wares from his ox cart in the

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of