How To Say The Right Thing
Communications has been my entire career. Most of that time was me doing the communicating, but likely as much time was spent writing messages for someone else to say. Did
Public Relations
Posts under Public Relations focus on the business of PR, the relationships between clients and agencies, new business generation and professional ethics. More general topics about PR are also found under the category of Communications. Please use the Search bar to scan for other relevant words or tags.
By Andy Eklund
Relationship between Clients and Agencies
Every success – and problem – between a client and its agency can be directly traced to its relationship, specifically at the point when it began and the expectations set
What Good Listeners Do
Good listening is not a passive activity. In truth, good listeners can actually improve the communication dynamic between the Sender and Receiver. That’s why I like this simple device of
3 Questions to Ask About New Business
This list originally came from a colleague who won 99% of her new business presentations. When I asked why she was so successful, she said there were always three questions
Understanding the Problem
So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either
Universal Values
Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in
Target Audience Universe
One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of
The Creative Brief
Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this: one
Organising Information: The Force Field Analysis
Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in
Strategic Communications Planning
Jump to Model and Questions All successful communications initiatives start with strategic communications planning. The question is which planning system to use? Happily, there are as many different planning processes
Objectives Strategies Tactics: What’s the Difference?
Objectives, strategies, tactics. What’s the difference? If you’ve reached this page, you’re likely as confused as many people have been since the beginning of the Industrial Revolution. What do these