Tag: selling ideas

At some point in every person’s career, selling an idea or recommendation to a key decision maker leads to a rejection. And my, there are many reasons why people reject

It’s confronting to hear the word NO. But, what type of NO did you get? There are several different types. That’s why you shouldn’t think of NO as a single

This article begins a three-part series on the basics of brainstorming, organised by … What To Do Before the Brainstorm  (click ) What To Do During the Brainstorm  (click ) What To Do After the Brainstorm While these

In an earlier post on , I missed the one I think is most challenging: “That’s not creative.“ It’s extremely difficult to refute a response based entirely on someone’s subjective opinion.

The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.

The second area to focus when finishing a brainstorm is Amplify – that is, improve your average, mediocre and marginal ideas by merging ideas together, adapting or editing them, or

There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. –