Tag: brainstorming

Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the

This post is the third and final in a series on Finishing a Brainstorm, focusing on Verifying. The two other posts are Clarify (#1) and Amplify (#2). Also, this topic is

Without agreement on specific creative criteria, the repetitive ailment of creative churn sets in. Once for a New York client, we presented our best strategic plan for a networking opportunity.

I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business

There’s lots of tasks when the ‘do it yourself’ approach works a treat, and other times, not so much. For example, performing your own dental surgery isn’t a great idea.

One way to instantly improve the quality of your creativity is to invite the right people to the brainstorm. A brainstorm should not be a cattle call (“let’s invite everybody!”),