Tag: brainstorming

Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the

The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.

Without agreement on specific creative criteria, the repetitive ailment of creative churn sets in. Once for a New York client, we presented our best strategic plan for a networking opportunity.

I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business

There’s lots of tasks when the ‘do it yourself’ approach works a treat, and other times, not so much. For example, performing your own dental surgery isn’t a great idea.

One way to instantly improve the quality of your creativity is to invite the right people to the brainstorm. A brainstorm should not be a cattle call (“let’s invite everybody!”),