Category: Public Relations

Communications has been my entire career. Most of that time was me doing the communicating, but likely as much time was spent writing messages for someone else to say. Did

Every success – and problem – between a client and its agency can be directly traced to its relationship, specifically at the point when it began and the expectations set

Good listening is not a passive activity. In truth, good listeners can actually improve the communication dynamic between the Sender and Receiver. That’s why I like this simple device of

This list originally came from a colleague who won 99% of her new business presentations. When I asked why she was so successful, she said there were always three questions

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? Happily, there are as many different planning processes