Category: Brainstorm

Easily one my favourite brainstorm techniques, New Point of View is a classic mental excursion. Excuse me, excursion? A creative excursion is not a literal journey but a mental one.

For those of you who like the first post on the SCAMPER exercise, here are more details, questions and synonyms for you to try. But first, a gentle reminder ,,,

SCAMPER is one of the most well-known brainstorm techniques. The brainstorm exercise first appeared in Alex Osborn’s book Applied Imagination (1953). He outlined a series of challenge questions about a product or

I was asked recently to give a lunch-time talk about creativity to a healthcare communications agency with a completely reasonable question: What are some simple tips to be more creative

I talk often about how to facilitate a better brainstorm, but this time I want to focus on the participants themselves – specifically, how can you be a better brainstormer

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our

Understanding and articulating the problem (“a less than ideal state” says Gene Agre in The Concept of a Problem (1982) is the most crucial step in creative thinking. But, it’s

During a long bus ride recently, I finished the Australian novel The Slap. Perhaps I was hallucinating after eight hours without WiFi, but I found a lot of symmetry between bad behavior

This is a follow-up post to one of my most popular articles: Brainstorm Icebreakers. People working at their desk need to clear their mind and switch gears before they come into a