Category: Brainstorm

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem. Next, create an

Fun problem solving stories are all over history. One of my favourites concerns a poor peasant named Gordias who decided to sell simple wares from his ox cart in the

What kills an idea?  There are endless ways to murder one.  Here are 10 of the most common ways to ensure your idea goes absolutely nowhere, guanranteed. A potentially good

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Are brainstorms dead?  They probably are, if this describes your brainstorms. They’re held in a featureless conference room. Very likely there’s not enough oxygen. No beverages or food. Zero brainstorm supplies,

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? Happily, there are as many different planning processes