Category: Analyse

Being creative isn’t always about what’s right in front of you. Often, being creative means learning to subdue your common sense while harnessing your subconscious thinking to work more effectively in creating

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our

Understanding and articulating the problem (“a less than ideal state” says Gene Agre in The Concept of a Problem (1982) is the most crucial step in creative thinking. But, it’s

An earlier post – – brought me lots of thoughts and comments around the topic of Information vs. Knowledge vs. Intelligence. All the feedback centred around one question: Is knowledge

Use Mental Stimuli to Brainstorm is Post #6 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here.

Empathizing with Your Audience is Post #4 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins

Uncover a True Insight is Post #3 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The

After attending my creativity workshop, a woman sent an e-mail asking whether linear thinking was bad. I understand why she’d think so. A quick Google search on linear thinking – or its

How you look at the problem determines how you solve the problem. If you can’t solve your problem, change your perspective. In a word, it’s called reframing. A frame is