Category: Analyse

With so many Design Thinking models available to follow, I’m often asked in workshops why I’ve chosen the Double Diamond Design Model from the Design Council and not other more

Here’s how to strengthen your intuition in ten steps. Similar to creativity, intuition is something everyone understands at a basic level because we’ve all felt it. But, when pressed about how to

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also

Click here for Online Mood Boards Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point.

Being creative isn’t always about what’s right in front of you. Often, being creative means learning to subdue your common sense while harnessing your subconscious thinking to work more effectively in creating

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our

Understanding and articulating the problem (“a less than ideal state” says Gene Agre in The Concept of a Problem (1982) is the most crucial step in creative thinking. But, it’s

An earlier post – – brought me lots of thoughts and comments around the topic of Information vs. Knowledge vs. Intelligence. All the feedback centred around one question: Is knowledge