So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either
Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem, create an idea
Fun problem solving stories are all over history. One of my favourites concerns a poor peasant named Gordias who decided to sell simple wares from his ox cart in the
It’s interesting to look to history to see how creative inventions were made. Virtually every idea was created using : The goal (based on a problem or need), combined and mixed with
Quick! What’s the definition of an idea? It’s a word we use all the time, but when it comes to defining it concisely, it’s not so easy to be immediately
Did you know there are nearly 500 definitions of the word creativity? Frankly, that’s probably a low estimate. Most people who visit this website are probably focusing on business creativity, which
Let’s start by asking the most basic question. What is creativity? If that’s too big of a question to start, let’s start with an ‘easier’ question. Which of these two ‘coat