Tag: creative criteria

At some point in every person’s career, selling an idea or recommendation to a key decision maker leads to a rejection. And my, there are many reasons why people reject

It’s one of the most common questions in creativity. What’s a Big Idea? How many times has a client asked me for a Big Idea? Hundreds, without hesitation. “I want

This post is the third and final in a series on Finishing a Brainstorm, focusing on Verifying. The two other posts are Clarify (#1) and Amplify (#2). Also, this topic is

This post is the second in a series on Finishing a Brainstorm, focusing on Amplify. The two other posts are Clarify (#1) and Verify (#3). Also, this topic is parallel to

There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. Use

This post is the first in a series on Finishing a Brainstorm. Its original title was “Clarify” (as in clarify the creative criteria), followed by two subsequent steps: Amplify and Verify. Also,

Without agreement on specific creative criteria, the repetitive ailment of creative churn sets in. Once for a New York client, we presented our best strategic plan for a networking opportunity.

Are brainstorms dead?  They probably are, if this describes your brainstorms. They’re held in a featureless conference room. Very likely there’s not enough oxygen. No beverages or food. Zero brainstorm supplies,