Tag: creative criteria

At some point in every person’s career, selling an idea or recommendation to a key decision maker leads to a rejection. And my, there are many reasons why people reject

It’s one of the most common questions in creativity. What’s a Big Idea? How many times has a client asked me for a Big Idea? Hundreds, without hesitation. “I want

The final phase in finishing a brainstorm is Verify – meaning, ensure your ideas do what you need them to do, such as eliminate the problem. Here’s the three steps.

The second area to focus when finishing a brainstorm is Amplify – that is, improve your average, mediocre and marginal ideas by merging ideas together, adapting or editing them, or

There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. –

Before you go into a brainstorm of any type, you should ask yourself an important question:  what ‘creative criteria’ are you going to use to choose the best idea? Unlike

Without agreement on specific creative criteria, the repetitive ailment of creative churn sets in. Once for a New York client, we presented our best strategic plan for a networking opportunity.

Are brainstorms dead?  They probably are, if this describes your brainstorms. Welcome to bad brainstorms …  They’re held in a featureless conference room. No beverages or food. No brainstorm supplies,