Tag: creative brief

You can’t have a proper conversation about creativity without eventually debating if there’s a useful role for negativity – or more relevant – its companion, criticism. Two recent brainstorms for the

Get People Into an Open Mindset is Post #2 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Coming Brainstorming. The introduction to the series

A brainstorm is a meeting like any other, which means an agenda can be extremely helpful to keep order and focus. Give yourself a few minutes in advance of the

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one