Category: Resources

A big fan of lists, I kept an article entitled The Innovator vs. The Pseudo-Innovator for its insight into the characteristics of an innovator. It’s a good list for two specific reasons.

If you’re a lover of ‘lists,’ this post of the seven different types of meetings will be catnip to you. The list comes from a book that keeps finding is

Here’s something a tad embarrassing. I was born on the same day as legendary inventor Thomas Edison (well, 115 year later). Ever since I realised who we was and what he

When I taught a class in public relations at Columbia College in Chicago, a fellow teacher shared with me Frank Visco’s original list of tips for good writing, entitled How

This post is the second in a series on Finishing a Brainstorm, focusing on Amplify. The two other posts are Clarify (#1) and Verify (#3). Also, this topic is parallel to

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s