Category: Brainstorm

Generating the right name for an organisation is arguably one of its most important decisions. As the most visible form of its reputation, a good name … Serves as the

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also

Waaaaaay back in 2006 when I started the first iteration of this website, I opened with a question about comparing the Sydney Harbour Bridge to the wire coat hanger. That

Click here for Online Mood Boards Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point.

A great article by Mike Brown from Brainzooming in the USA, this post outlines the 10 signs to look for to know if your brainstorm is finished.  Here’s the link

An interesting article about an evergreen question: Can creativity be taught? Here’s the rub. The question isn’t answered in this article from FastCompany, but all the same, author Evie Nagy

“Be prepared” is a mantra that stretches from Plato to Madame Curie to the Boy Scouts. It’s also relevant for brainstorm supplies. There’s nothing worse when your participants are ready

If you work in creativity of any type, you know the 90-20 Rule, also known as Sturgeon’s Law. OK, technically, Sturgeon’s Law is Ninety percent of everything is crap. No, he

Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. You begin