The Creative Brief
Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this: one
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Organising Information: The Force Field Analysis
Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in
The Different Types of Questions
There are many different types of questions, but arguably the four basic types which fall into two common categories: closed and open. Let’s drill down into the four types below.