Tag: bad brainstorms

During a long bus ride recently, I finished the Australian novel The Slap. Perhaps I was hallucinating after eight hours without WiFi, but I found a lot of symmetry between bad behavior

It’s going to happen, if you haven’t experienced it already: an unsuccessful brainstorm that didn’t generate one single usable idea. This topic came up yesterday when I was talking with

Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the

I love a good brainstorm – properly conducted, of course – but at the same time, there are definitely times when you should not have a brainstorm. Like any business