Category: Analyse

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning

If you conduct research, you should know two basic types: quantitative research vs. qualitative research. By understanding the similarities and differences between them, as well as their characteristics and methods,

So many people have asked for my list of Design Thinking vocabulary from my workshops so I’m posting the complete (and growing) list here. If you have other words or

Here’s an embarrassing story, but I hope it helps make my point about being empathetic. Of all the traits and characteristics of Design Thinking, the one most necessary component for

With so many Design Thinking models available to follow, I’m often asked in workshops why I’ve chosen the Double Diamond Design Model from the Design Council and not other more

Here’s how to strengthen your intuition in ten steps. Similar to creativity, intuition is something everyone understands at a basic level because we’ve all felt it. But, when pressed about how to

Sometimes there’s nothing more scary than a blank page. The act of creating – an idea, a thing, a solution – is tough enough, but made worse when we also

Click here for Online Mood Boards Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point.

Being creative isn’t always about what’s right in front of you. Often, being creative means learning to subdue your common sense while harnessing your subconscious thinking to work more effectively in creating

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target