Author: Andy Eklund

A third way to define a targeted audience, Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly guide what they believe,

Jump to a Profile Example Defining the target audience falls into two types of statistical data: Demographics Psychographics, including Values Both are valuable ways of understanding a specific audience and

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of

What kills an idea?  There are endless ways to murder one.  Here are 10 of the most common ways to ensure your idea goes absolutely nowhere, guanranteed. A potentially good

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Are brainstorms dead?  They probably are, if this describes your brainstorms. They’re held in a featureless conference room. Very likely there’s not enough oxygen. No beverages or food. Zero brainstorm supplies,

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford