Author: Andy Eklund

What kills an idea?  There are endless ways to murder one.  Here are 10 of the most common ways to ensure your idea goes absolutely nowhere, guanranteed. A potentially good

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Are brainstorms dead?  They probably are, if this describes your brainstorms. They’re held in a featureless conference room. Very likely there’s not enough oxygen. No beverages or food. Zero brainstorm supplies,

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in

Here are the comprehensive instructions to develop SWOT analysis, one of the most common tools to sort and analyse information. Credited to Albert Humphrey and his work at the Stanford

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? Happily, there are as many different planning processes

You and I may simply call them field trips. Researchers often call them learning journeys. Scientists give it the formal name of anthropology. Whatever you want to call them, research,

Objectives, strategies, tactics. What’s the difference? If you’ve reached this page, you’re likely as confused as many people have been since the beginning of the Industrial Revolution. What do these