Tag: strategic planning

I recently taught a course on strategic thinking, and whle the materials were helpful, it was also strange there weren’t any actual steps of stategic thinking. That is, what exactly do you

The PESTEL diagram – aka PESTLE, PEST or STEP – is one the most useful tools to help an organisation understand the external pressures and factors that will affect its

Jump to Model and Questions All successful communications initiatives start with strategic communications planning.  The question is which planning system to use? There are as many different planning processes as

Outside of generating ideas, a surprising number of people – often senior executives – have admitted to me over the years they didn’t see a value in creativity beyond brainstorming.