Tag: homework

One way to instantly improve the quality of your creativity is to invite the right people to the brainstorm. A brainstorm should not be a cattle call (“let’s invite everybody!”),

A brainstorm is a meeting like any other, which means an agenda can be extremely helpful to keep order and focus. Give yourself a few minutes in advance of the

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one