Tag: finishing a brainstorm

This post is the third and final in a series on Finishing a Brainstorm, focusing on Verifying. The two other posts are Clarify (#1) and Amplify (#2). Also, this topic is

This post is the second in a series on Finishing a Brainstorm, focusing on Amplify. The two other posts are Clarify (#1) and Verify (#3). Also, this topic is parallel to

There’s more to finishing a brainstorm than simply calling the meeting to an end. The last 15-20 minutes should be devoted to wrapping up a brainstorm in three steps. Use

This post is the first in a series on Finishing a Brainstorm. Its original title was “Clarify” (as in clarify the creative criteria), followed by two subsequent steps: Amplify and Verify. Also,

Without agreement on specific creative criteria, the repetitive ailment of creative churn sets in. Once for a New York client, we presented our best strategic plan for a networking opportunity.