Category: Negativity

Although negativity most often affects the brainstorming part of the creative process, it’s equally destructive in the last stage – the merchandising phase – when you’re packaging and selling the

To suggest that you can switch off someone’s negativity is a bit like telling someone to stop smoking cigarettes. It’s an easy comment for a non-smoker to make, but a

As someone who’s spent a lot of time in or conducting brainstorms, here are the most common reasons why we are negative. (Frankly, some of these people don’t even need

There’s an old phrase from Winston Churchill that perfectly sums up for me how negativity affects creativity. You will never reach your destination if you throw stones at every dog

What kills an idea?  There are endless ways to murder one.  Here are 10 of the most common ways to ensure your idea goes absolutely nowhere, guanranteed. A potentially good