Category: Problem Solving

If you need to make a quick decision, there’s a good chance you’ll rely on a heuristic. It’s a fancy word for a very simple idea created not so long

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. Despite how many times we get that

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our

Reframing is a creative technique used to shift an initial or existing mindset to be able to look at a situation, problem or idea from a different perspective. If that definition

So much of creativity – if not business overall – is understanding the problem enough to be able to eliminate it. And if not get rid of it, then either

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem. Next, create an

Fun problem solving stories are all over history. One of my favourites concerns a poor peasant named Gordias who decided to sell simple wares from his ox cart in the

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one