Category: Problem Solving

I was asked recently by a communications agency in Sydney to answer some questions about the similarities and differences of Strategic and Creative Thinking as they began their annual planning

The word NO is the simplest form of negativity. We’ve heard the word countless times growing up, working in business, dealing with personal issues. Despite how many times we get

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our

When trying to solve a problem, often we’re blinded by what we see in front of us. We might know too much about it. It’s so much easier to suggest

So much creativity – if not business overall – is undestanding the problem enough to be able to eliminate it (and if not get rid of it, then either to

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem, create an idea

Details may vary depending upon which ancient Greek storyteller you prefer, but there once was a poor peasant named Gordias who decided to sell simple wares from his ox cart

First outlined by George T. Doran in his 1981 article in Management Review, the system of SMART objectives is one of the most well-known method for writing objectives. Yes, there’s

Jump to Instructions Jump to Download The creative brief is one of the most useful and adaptable tools in marketing and communications. Known by different names, the basic idea is this:  one

Jump to Instructions Like its sister the SWOT Analysis, the Force Field Analysis is a familiar tool to organise information to extract its insights. The original model was developed in