Author: Andy Eklund

SCAMPER is one of the most well-known brainstorm techniques. The brainstorm exercise first appeared in Alex Osborn’s book Applied Imagination (1953). He outlined a series of challenge questions about a product or

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

Every success – and problem – between a client and its agency can be directly traced to its relationship, specifically at the point when it began and the expectations set

I was asked recently to give a lunch-time talk about creativity to a healthcare communications agency with a completely reasonable question: What are some simple tips to be more creative

I talk often about how to facilitate a better brainstorm, but this time I want to focus on the participants themselves – specifically, how can you be a better brainstormer

This post about gestures is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The

At a recent meeting, a senior leader used strategic or creative in ways that I instantly knew he did not know the difference between the two words. Later, when I was alone with our

This post on a strong speaking voice is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your

A popular question in many communications workshops is how to prepare a presentation most quickly. Is there some type of simple methodology or process to use when time is limited? The