Author: Andy Eklund

Here are Pixar’s 22 Rules of Storytelling, written by Emma Coats, one of Pixar’s story artists. This is great stuff, but perhaps not as relevant for developing stories in business presentations

One of the simplest, if not best, way to engage an audience is to tell a good story. Storytelling is as old as the world itself. They were the first

For those of you who like the first post on the SCAMPER exercise, here are more details, questions and synonyms for you to try. But first, a gentle reminder ,,,

SCAMPER is one of the most well-known brainstorm techniques. The brainstorm exercise first appeared in Alex Osborn’s book Applied Imagination (1953). He outlined a series of challenge questions about a product or

Examples of Questions Instructions Basic Questions Laddering is a research technique which analyses the benefits and features of a product, service or issue, and connects those attributes to a target

Every success – and problem – between a client and its agency can be directly traced to its relationship, specifically at the point when it began and the expectations set

I was asked recently to give a lunch-time talk about creativity to a healthcare communications agency with a completely reasonable question: What are some simple tips to be more creative

I talk often about how to facilitate a better brainstorm, but this time I want to focus on the participants themselves – specifically, how can you be a better brainstormer

This post about gestures is #6 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The