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Tag: target audience

Defining the Target Audience by Their Values

This is part 2 of Demographics and Psychographics.  Jump to Part 1 Values are the deeply rooted principles or standards which are universally accepted among the target audience. They explicitly
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Target Audience Universe

Target Audience Universe

One of the first steps in defining, examining and understanding all potential target audiences in advance of a strategy meeting or brainstorm is to organise them into their spheres of
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