This article begins a three-part series on the basics of brainstorming, organised by … What To Do Before the Brainstorm (click ) What To Do During the Brainstorm What To Do After the Brainstorm (click ) While these
Like a good party, it’s important to create the right brainstorm atmosphere. It’s more than just the room itself. In his book , James R. Evans points out that “intellectual
Are brainstorms dead? They probably are, if this describes your brainstorms. They’re held in a featureless conference room. Very likely there’s not enough oxygen. No beverages or food. Zero brainstorm supplies,