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Tag: creative objective

Change Your Perspective

Change Your Perspective is Post #1 in a series from a presentation entitled 11 Great Creative Slip-Ups:  The Most Common Mistakes in Brainstorming. The introduction to the series begins here. The Problem: Starting
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Point A to Point B

Defining the Problem

Every class I teach, whether it’s about any topic of business or generally about creativity, comes down to one word: the problem. In short, understand the problem, create an idea
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