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Category: Public Relations

Reasons Why People Reject Ideas

At some point, selling an idea means there’s a chance you may not win. The  client – a loose term I use to define the person who will approve your
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Expectations between Agencies and Clients

Almost every success – and problem – between a client and its agency can be traced back to its relationship.  Relationships of course are based on trust, and a significant
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What Good Listeners Do

Funny how some advice from the stone ages – say, 1971 – can remain relevant. This morning I found an article using the anagram SAFE, from What Good Listeners Do,
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How to Tap Employee Ideas

A great collection of thoughts by Tim Donnelly for Inc magazine on how to tap employee ideas, which is cleverly entitled How To Tap Employee Ideas. Here’s Donnelly’s introduction: “Encouraging your
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What Happened to Obama? A Case Study in Storytelling

An opinion piece on Barack Obama – What Happened to Obama? – in the New York Times on Monday is also a magnificent case study in storytelling. It’s a short,
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Quality vs Conciseness

From Fast Company, here’s an article about Shortmail.com, an e-mail system which limits messages to 500 characters. Says a company spokesperson: “[The] length limit on messages is long enough to
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Can I Have That Idea for Less?

I’ve heard a lot of comments after I’ve presented an idea. This one is #10. Can I have that idea for less? Experience has taught me to respond to this
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How To Make A Creative Director Cry

I can trace most of my career path back to one person: Darrin Stephens, the harried husband from the American TV sitcom Bewitched. I didn’t love the show because of
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Leadership Is Communications

For the next several weeks, I have the luxury of living at a client’s business school campus. One benefit among many is access to its small but impressive library of
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New Business: 3 Questions To Ask

If there’s one driver common among all agencies, it’s the desire to keep winning new business. But it’s also a difficult balancing act. How do you keep your existing accounts
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