Almost every success – and problem – between a client and its agency can be traced back to its relationship. Relationships of course are based on trust, and a significant
Funny how some advice from the stone ages – say, 1971 – can remain relevant. This morning I found an article using the anagram SAFE, from What Good Listeners Do,
A great collection of thoughts by Tim Donnelly for Inc magazine on how to tap employee ideas, which is cleverly entitled How To Tap Employee Ideas. Here’s Donnelly’s introduction: “Encouraging your
An opinion piece on Barack Obama – What Happened to Obama? – in the New York Times on Monday is also a magnificent case study in storytelling. It’s a short,
From Fast Company, here’s an article about Shortmail.com, an e-mail system which limits messages to 500 characters. Says a company spokesperson: “[The] length limit on messages is long enough to
I can trace most of my career path back to one person: Darrin Stephens, the harried husband from the American TV sitcom Bewitched. I didn’t love the show because of
For the next several weeks, I have the luxury of living at a client’s business school campus. One benefit among many is access to its small but impressive library of
If there’s one driver common among all agencies, it’s the desire to keep winning new business. But it’s also a difficult balancing act. How do you keep your existing accounts