Category: Message Development

This post is #2 in a longer series of articles based on a presentation I gave to the Public Relations Insitute of Australia on “How To Make Your Audience Listen Better.” The Introduction

Ironically, I want to get to the point with this series of articles. This post is #1 in a a group of articles I wrote based on a presentation I gave

Experts believe there are universal values which all people adhere to, no matter their gender, race or culture. The problem of course is finding universal agreement on what goes in